The tiny elephant logo stamped on the plain white containers with bright lids certainly look pretty, but packaging isn't the only reason why the brand, founded by Tiffany Masterson, retained a cult-like following. ), Beauty On Amazon Part 3: Advertising On Amazon, Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, Five Exciting Beauty Trends From The First Half Of 2020, Moving On From J.C. Penney, Sephora Will Open Shops Inside Kohl's Locations, Successful Customer Retention Tactics For Indie Beauty Brands. As much as I love skincare and as passionate as I am about it, I find myself being the most passionate about philanthropy and working to resolve climate issues. I tested it by making a real Drunk Elephant sandwich, using their whipped moisturizer with the T.L.C. In the days since the video went live, it’s garnered almost 130,000 views and placed Yarbro at the center of a growing discussion about the behavior of beauty brands. Yarbro felt compelled to use his platform to air grievances about Drunk Elephant after he caught wind of actions by the skincare brand, which he’d previously been a huge fan of, toward customers and influencers he deemed unacceptable. No way. It’s really no secret that, in the influencer industry, it’s easy to be bought, and it’s hard to find influencers that do their research on products. I had planned out everything I wanted to say, clearly touching on three main points. Hi loves, this is a review of three Drunk Elephant Skincare products that dramatically helped change my skin. With rock stars, good behavior would break the stereotype and might seem like a story in itself. It’s so bad … Through my videos, I was selling tens of thousands of dollars worth of skincare for a brand that I no longer supported. When did you start to question your support of Drunk Elephant? They don’t know what makes the product work, and they rely on the person who is selling or recommending it to them. Drunk Elephant was sooo hyped up and I almost fell for it until I received samples from Sephora. The tiny elephant logo stamped on the plain white containers with bright lids certainly look pretty, but packaging isn't the only reason why the brand, founded by Tiffany Masterson, retained a cult-like following. They can’t behave in this way without there being a consequence. I am 35 years old and have not suffered from ANY acne or breakouts in well over 10 plus years. Sulfate-free, with a slightly acidic 5.5 pH—so it shouldn't strip the skin's protective moisture barrier. I call out the brands for using certain ingredients, but, at the same time, I do it in a playful way, so it’s not taken as a harsh critique. Ask a group of beauty editors what their favorite Drunk Elephant product is and we’re willing to bet this comes in top. Many, many of you commented to me and said that Drunk Elephant products worked best when you Style / News & Trends ... but certainly those ingredients can wreak havoc on skin and lead to inflammation and bad skin behaviours. In comments, you will see people joking about how I always recommend Drunk Elephant. During that free time, I started looking at ingredient lists. That was my final straw. It was from two videos that I posted in one week. Drunk Elephant Beste No. It scored top points in our ranking of the most popular serums on the market, so we decided to give it a try to see if it’s the real deal. I’d say my fave part was that the products were designed to be mixed together. I felt that talking about it on my channel would be a helpful wake-up call to the brand. I have mentioned to my subscribers that I’m starting a second channel solely focused on social issues and ways we can make a difference. First of all, my personal brand was so closely aligned with Drunk Elephant that for me to stop using them and never talk about them on my channel anymore would almost be a slap in the face to my subscribers. Drunk Elephant Body Care Arrives This April & It Smells Amazing, Everything You Need to Know About Drunk Elephant's New Hair and Body Lines, Drunk Elephant's Glycolic Resurfacing Night Serum Has Transformed My Skin Texture, I Tried Every Single Product From Drunk Elephant's New Hair & Body Launch - Here Are My Thoughts, Drunk Elephant's New Hair Care Line Has Everything You Need To Keep Your Tresses Healthy, The Best Face Masks, According to Glamour Editors, Drunk Elephant’s Haircare Line Launches Apr. When I made the video, I really was not even sure if Drunk Elephant was going to see my video. (Manufacturing, packaging, branding, etc. I also hope that companies will recognize this as feedback and as a lesson, and open their mind to really understand where consumers and influencers are coming from. I said to myself, “I really should start a YouTube channel to make it easier for people to understand what skincare is good and what skincare isn’t so they can make better decisions about their skincare purchases.”. We had a 40-acre backyard, and that’s how close our neighbors were to us. I really wanted to create a community of people that can really be there for each other in regard to skincare. They shouldn’t write it off as hate or harsh criticism when what we actually want is what is best for the brand and us. Tiffany Masterson, the Founder of Drunk Elephant Reveals the Story Behind Her Quirky Brand Name, and All that You Need to Know about this Skincare Brand 04.10.20 Cosmopolitan.com Drunk Elephant Skincare branding and packaging design. I tried not to let it affect my overall view. TOKYO — … That job offered me a lot of free time because it wasn’t that busy. Within a month of making that decision, I flew out here. No matter what challenges I face working on projects now, I always in my mind compare it to work on the ranch, and I’m humbled very quickly. It was important for two reasons. Press question mark to learn the rest of the keyboard shortcuts Log In Sign Up User account menu 2 [Product question] is drunk elephant worth it? Actions speak louder than words. Which just makes everything soooo easy. Shiseido Acquires Drunk Elephant for $845 Million The "clean beauty" brand is expected to help strengthen the Japanese company's footprint in the global beauty industry. 3 & This Is What We Know, I Tried Drunk Elephant’s New Hair Products and They're Unlike Anything Else, Jennifer Aniston's hairstylist creates new hair products with Drunk Elephant, The Best Drunk Elephant Products Actually Worth Your Money, Drunk Elephant Is Launching Its First Hair Line With Jennifer Aniston’s Stylist, Hailey Bieber Just Broke Down Her $995 Skincare Routine (Here’s Where to Buy Every Product! I was offered a position by one of my favorite brands in the world, Youth To the People. There are certain things on the market that haven’t been offered yet, and I would love to be the facilitator for them. It was when an influencer that I personally know had an experience with Drunk Elephant. There’s so much hype over this skincare line, it’s hard to avoid. What were you feeling before you created video that took Drunk Elephant to task? Drunk Elephant introduced us to the benefits of 100% marula oil, and personally, it's now a desert island requirement in my skincare arsenal. For me, it’s never been that I absolutely hate silicones or I absolutely hate every type of essential oil, but I felt I could trust the brand to not include potentially risky ingredients that I don’t want in my formulas, particularly fragrance and essential oils. When I looked at the price it really made no sense at … For example, it deleted a customer’s critical comment on Instagram and blocked that customer. Are these luxury skin care products worth your purchase? Yes, I have heard from the company since. MY CURRENT MUST HAVES! I don’t want to create that level of drama. I want my channel to grow. 关于Drunk Elephant Drunk Elephant由家庭主妇Tiffany Masterson于2013年8月在休斯敦成立,在此之前,她曾开展了广泛的研究,寻求解决自身皮肤问题的解决方案。 她从研究当中总结了一套独特的理念,并以此为基础开发了一系列产品,同时通过口口相传迅速在全球积累了一批粉丝。 Hello everyone, I was wondering if anyone is also experiencing horrible purging / breakouts after start using Drunk Elephant products? Okay, you voted and I delivered! I expected to receive a backlash because Drunk Elephant is such a well-loved brand, and I have supported them so much on my channel. Drunk Elephant skincare is all over social media. The first one was a video about Kylie Skin. I had planned three weeks prior to filming the video to make it, but I was so scared. Shiseido announced that it will spend $845 million to acquire Drunk Elephant, the female-founded clean skincare brand which has become one of the … Drunk Elephant labels itself as a “non-toxic skin care system.” They describe the product on their website as: “An ultra-mild, 3-in-1 bar that deeply cleanses, subtly exfoliates and heals. A lot of people would refer to me as a clean beauty YouTuber, but I hesitate with that term. But, their Good Genes Lactic acid treatment still tops the Sephora favorites list. With other brands, you have to search almost every ingredient to make sure that none are potentially detrimental. I wanted to touch upon their treatment of influencers and, lastly, the position of superiority they started to take within the clean beauty movement as well as the skincare industry in general. Learn more about the Drunk Elephant Difference + our stance on the Suspicious 6™. A hiring condition I required is that I be extremely transparent with my audience about where I work. Drunk Elephant is a beauty staple brand. My goal is to not be the YouTuber that calls out every brand for doing something bad. The new F-Balm went on last. I didn’t feel it was fair to my subscribers to not be honest about why I wasn’t using the brand anymore. However, all the bad press over the past year had tarnished the elephant’s reputation. And while many brands have historically had a hard time retaining beauty consumers' loyalty and attention span, Drunk Elephant hasn't appeared to fall victim to any such stumbles. ), My Dry Winter Acne Drives Me Crazy, but Drunk Elephant's Moisturizer Changed Everything, Is It Worth It: Drunk Elephant F-Balm Review, Dryness, Fine Lines, and Redness Are No Match for These Amazing Products, We tested 17 of the best face masks to see which work (and which don't), Drunk Elephant’s New Hydrating Mask Is Like 8 Glasses Of Water For Your Skin, Drunk Elephant’s New F-Balm Electrolyte Waterfacial Is Just What Dry Winter Skin Needs, Why Vitamin F For Skin Is Everywhere All Of A Sudden, 3…2…1—Sephora Just Dropped Its First Batch of 2020 Launches, Review: Drunk Elephant's Newest Launch Is Quite Literally Beauty Sleep In A Bottle, I Tried Drunk Elephant’s New Mask and It’s the Dreamiest Healing Balm for Rosacea, Drunk Elephant Is Dropping the F-Balm, a Super-Moisturizing Overnight Face Mask, India Knight Reviews The Drunk Elephant Glow Drops That Give You Summer Skin In Winter, Meet The 2020 Changemakers: These Movers And Shakers Will Change The Face Of Wellness, Drunk Elephant's Top-Rated Products Reviewers Can't Stop Talking About, 11 Supercharged Retinol Creams to Transform Your Skin, Drunk Elephant To Drop a Moisturizing Overnight Mask Dubbed The "F-Balm Electrolyte Waterfacial", 5 New Beauty Products That We Lived For This Year, Drunk Elephant's New F-Balm Is A Glass Of Water For Your Skin. You have been strongly associated with Drunk Elephant. A picture is going viral after Joe Biden was seen in Washington, D.C., walking down a busy street. I believe there’s a purpose for every ingredient out there, but that doesn’t necessarily mean it should be in your product, especially at the high price points these brands charge. From the very beginning of my channel, I was recommending products from Drunk Elephant. I mean, I can understand why Caroline might bother some folks - I certainly don't agree with everything she says, but I do think she makes a disclaimer on her blog and I remember I found her credentials fairly easily so it wasn't hard to see where she was coming from in terms of background knowledge (i.e. Drunk Elephant, which doesn’t operate stores but is sold in Sephora, launched on Monday its first U.S. pop-up shop, House of Drunk in Manhattan’s tony Soho neighborhood. When you walk into any major beauty store or counter, there's no mistaking the best Drunk Elephant products for any other brands. Drunk Elephant’s “clean” isn’t about being “all-natural” or even natural vs. synthetic, it’s about choosing and using only ingredients that are best for skin. "Drunk Elephant is clean, but in our opinion, 'clean' is not nearly enough when it comes to caring for skin and hair," states a press release from the brand. I tried Drunk Elephant skin care for 3 months! Drunk Elephant has … Hawaii was the best place I could think of. I would never want to live there now, but it taught me the principle of hard work. For a channel that had just reached 4,000 subscribers, that was fast. That’s when I realized that people buy skincare the majority of the time primarily on trust. I also talk about using the Huda Beauty Faux Filter Foundation. It posed a challenge, but I think it’s good for everyone to have that experience of wiping the slate clean, starting brand new and redefining yourself. No zoo would take her, no show would have her. ABOUT Drunk Elephant Drunk Elephant was launched in August 2013 by Tiffany Masterson, a stay-at-home mom in Houston after doing extensive research searching for solutions to her own skincare concerns. Even in the video, I said the reasons why I’m not using Drunk Elephant anymore aren’t because of my personal experiences, but because of the experiences of others I’m empathetic to. I was constantly outside connecting with nature. With the first week, it got over 100,000 views. I rarely rely on my opinion. It hasn’t changed the relationship with my YouTube channel. The mark of a good beauty product seems simple: It should work. Like all Drunk Elephant products, this one made me feel very fancy. After reading countless reviews and testimonies, I decided that I had to see for myself what all of the hype was about. There were lots of ways to play. Regardless of how they treat me, I care more about how they treat their customers. All rights reserved. It’s similar to SkincareAddiction on Reddit, but more intimate and organized. Get Drunk Elephant (and a special 15% off welcome offer for new subscribers) sent straight to your inbox! It was an environment that a kid would really enjoy. I saw products that were being sold at up to $1,200 each—moisturizers, serums face masks—and it just baffled me. When people come up to me in public, nine times out of 10, they’ve found me through the Kylie Skin video. I took it with a grain of salt, though. But, because of the position I was in with Drunk Elephant, it was appropriate at this time. There were aspects of it I absolutely loved. 00 ($6.40/Fl Oz) Growing up on a ranch where you have to work with cattle and horses definitely teaches you hard work. If brands aren’t willing to empathize with my situation, I likely wouldn’t want to work with them anyway. Drunk Elephant Launches Their First Hair And Body Line, Interview: Tiffany Masterson of Drunk Elephant talks skincare and brand philosophy, Bonus Episode: Hairstylist Chris McMillan For Covid-19 Relief, Are These Viral Beauty Products Worth the Hype? It has over 300,000 views now. What lessons should other brands glean from this episode? That’s not the answer I In a recent … I didn’t feel that was right. Cleans with coconut-based surfactants and marula oil See Drunk Elephant's revenue, employees, and funding info on Owler, the world’s largest community-based … My Current Anti-Aging Skincare Routine | Over 50! Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset. Finally, there were incidents with influencers. When you walk into any major beauty store or counter, there's no mistaking the best Drunk Elephant products for any other brands. Drunk Elephant, the colourful ‘clean-compatible’ skincare brand founded by Tiffany Masterson in 2012, is fast becoming a popular choice for Indians, even if it means shipping it down by paying extra customs, regularly. Shaba eye cream pump was not working well. I've used every product extensively in my skincare routine at some point. Primarily, it’s about how you should be responding to your customers. Drunk Elephant is the fastest-growing skin care brand in Sephora's history with 600% year on year growth according to The Independent UK, 10 September 2018. (It’s also a Byrdie pick for best vitamin C serum for sensitive skin .) What do you think of it? Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help your business grow. Using these products exclusively is the best way to get maximum results.” —Tiffany Masterson I wasn’t exposed to beauty or skincare at all until I moved to Hawaii when I was 19. I tried to approach the topic in the most professional way possible and, if nothing else, I hoped that my video would help other brands learn what to do and what not to do in regards to customer relations. An average business owner, public official or musician can't bank on getting good press for bad things. Drunk Elephant is a clean skincare brand that places an emphasis on all prodcuts being free of the “Suspicious 6” (Essential Oils, Drying Alcohols, Silicones, Chemical Sunscreens, Fragrances/Dyes, SLS), which in turn, makes It felt nice, and I didn’t notice any smell, good or bad. Framboos Glycolic Night Serum is a cult-favorite product from the popular skincare brand. My subscribers recognize that I’m trying to be as honest and transparent as possible. I believe that people and companies can change. My audience really craves honesty. The Galaxy S4 launch saw Samsung throw out charming characters like a man who hates his mother-in-law, an attractive Brazilian woman with a creepy backpacker boyfriend, and a drunk, amorous housewife. Tell us about the Skin Care Junkie community you’re building. Drunk Elephant T.L.C. Too bad for him, it's not looking so good after what an onlooker caught him doing to a homeless man — and now people are asking some serious questions. I started noticing problems surfacing on my skin like fine lines and acne issues. Honest Drunk Elephant Review . I made a video about her walnut scrub, how I completely disagreed with the formula and how there are much better options for exfoliation available with new skincare technology. "We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. Framboos serum. We appreciate your patience! If you’re a Drunk Elephant newbie and looking to start your clean break, I would recommend starting with the Beste No.9 Jelly Cleanser, C-Firma Day Serum, and Protini Polypeptide Cream. They didn't stay up all night after the concert with groupies and trash the hotel room—they read Chaucer instead, and had a glass of wine? © 2020 Indie Beauty Media Group LLC. When I saw that, I thought to myself, “People really need to understand what works and what doesn’t so they aren’t potentially wasting thousands of dollars on things that won’t work.” I started to educate myself and, while educating myself, I found it was difficult to find good consumer information about skincare because it was all in hard-to-read scientific research papers. I’m very open. During the summer, the number of subscribers to your YouTube channel, now at about 60,000, went from 4,000 to 25,000. My stance is to be as scientifically-based as possible. Extreme luxury skincare typically has a lot of added fragrance and silicones that make products feel and smell very nice, but aren’t necessarily doing a lot for your skin. I’m not sure where it will go. I got into makeup first and the world of makeup artistry and, from there, started to learn about skincare. I have been exploring the possibilities around creating a brand. When it comes to my videos, I’m more often than not brutally honest. Drunk Elephant also works with an unusually high amount of acids, the levels of which are normally found in no-nonsense dermatology brands. It was just within the last three months that I started to notice these things and started to doubt my position on Drunk Elephant. Why was it important for you to make the video? Why Drunk Elephant is the best, new, often sold-out, fragrance-free, clean, natural meets clinical skincare line at Sephora. 9 Jelly Cleanser is a gel cleanser. Beauty Independent talked to the YouTuber about his approach to content, the purpose of his video critiquing Drunk Elephant, the response he’s received from the brand, and whether he’d call out another beauty company. Negative experiences with a brand tend to get more attention online than positive experiences do. (Okay, I used micellar water and lavender mist, but that's all!) Later that week, I made a video on Emma Chamberlain for a series on my channel where I make skincare routines for YouTubers in a fun way, but I also give them advice. If you’re a Drunk Elephant newbie and looking to start your clean break, I would recommend starting with the Beste No.9 Jelly Cleanser, C-Firma Day Serum, and Protini Polypeptide Cream. Lacking customer service from Drunk Elephant or just my bad luck? At the same time, social interaction was extremely limited, so that made it difficult. I err on the side of slowly distancing myself, not talking about them on my channel and moving on. Have you had any problems with the brand personally? Why did you move there? I finally did it! They reached out to me via social media, and I’m interested to see what the conversation with them will be like, but it’s still in the works. I really agreed with the stance Drunk Elephant takes in regard to which ingredients they want and which they don’t. I didn’t feel it was best for my safety, but I didn’t want to stay in the town I grew up in. Sign up to our email newsletters to stay up to date on everything indie. I’ve received nothing but support from my subscribers. What are some goals you have for your beauty influencer career? That’s the number-one priority. I noticed that any type of feedback was quickly shut down or there was some form of retaliation and, because of that, there was a culture of fear among the influencers. I tried Drunk Elephant skin care for 3 months! It’s very small and spread out. This person was encouraging positive feedback for brands by accepting questions and comments on their Instagram and, then, reposting them on their Stories so brands could see the feedback, internalize it and make positive changes. My experiences with the brand have been positive. Ever since, I’ve been passionate about skincare and, even more so, educating people on complicated skincare topics in a simple way. I never break out and have reactions but this is on another level My whole fave is red and bumpy and burning. An all-around awesome antioxidant serum, it pairs vitamin C with ferulic acid, two antioxidants known for their synergistic benefits. I’m the first to say that natural skincare doesn’t mean better. Subscribe to our e-blast today to stay up to date with everything indie. For example, the brand’s Glycolic Night Serum contains a blend of three acids, with glycolic acid levels of up to 12 percent — one of the highest percentages found on the market. It felt nice, and I didn’t notice any smell, good or bad. Drunk Elephant: Interview with Founder, Tiffany Masterson and Our Must-Have Products! Skin Care Junkie is a community I built in collaboration with my YouTube channel for anyone who is interested in pursuing more education about skincare. No issues so far. I think Drunk Elephant provides a good example of what not to do in regard to your social media presence, and interacting with followers and customers. The brand was very synonymous with my YouTube channel and personal brand. When you would search Hyram on YouTube, the first thing that came up after it was Drunk Elephant. Only ingredients that either directly benefit the health of the skin or support the integrity our... Sure that none are potentially detrimental breakouts in well over 10 plus years has no doubt suffered some. It with a skincare line and released an ad throwing major shade at Drunk ’. 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Horrible purging / breakouts after start using Drunk Elephant ’ s social media and in customer and.
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